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Why Y2K Fashion Is Making a Comeback in 2025

The 90s and 2000s are back in a wave of sequin tops, Juicy sweatpants, and butterfly clips. In 2025, nostalgia, social media, sustainability, and unapologetic self‑expression fuels the return of Y2K fashion. The Cycle of Fashion Fashion moves in loops, which style historians call the “20‑year rule.” Designers and consumers both resurrect past looks to…

Thinking about throwing away those old jeans? Guess Again.

On October 10, 2024, Guess launched the Guess Again program, encouraging customers to mail in textiles of any brand. Through the Guess Again Program, customers can request a shipping label online through the Guess website and send in worn clothing from any brand. In any Guess store in the U.S. and Canada, customers can bring in…

Turn your AI Designs into Real Products

Arcade is the first AI product creation platform in the world, co-founded by Mariam Naficy on September 20, 2024. Currently in beta, Arcade enables anyone to design, purchase, and sell custom, manufactured products with a text or image prompt. Through this AI marketplace, Arcade offers unique and personalized products. How does it work? Users can…